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The Power of Zero Marketing Program | David McKnight & Company Home Meet The Staff Marketing Program Books Speaking Mentor Program Contact Home Meet The Staff Marketing Program Books Speaking Mentor Program Contact HARNESS THE POWER OF ZERO. Here's the alarming news that most Americans don't want to hear: tax rates have to double or our country will go broke. Given this reality, millions of Americans need to fundamentally change how they save for retirement! They need to experience the power of the zero percent tax bracket. Why? Because if tax rates double, two times zero is still zero! The message is urgent and the time to act is now. The problem is, most Americas lack the expertise and know-how to shift course. That's where you come into play. You are the trusted advisor that can help them adopt the zero-tax paradigm and avoid the tax train wreck that awaits them in retirement. But, how do you attract these prospects and how do you tell this story in a way that leads to more sales and more client relationships? What if there were a sales system designed to put you in front of a consistent and predictable stream of motivated prospects eager to adopt the zero-tax paradigm? And what if this sales system gave you the proven presentations, sales tracks and scripts that led to more life, annuity and AUM sales for your practice? If this is the sales system you're looking for, then welcome to The Power of Zero Marketing Program. THE POWER OF ZERO MARKETING PROGRAM UNIVERSITY WORKSHOP PROGRAM Tap to Expand Tap to Collapse HOW IT WORKS This is our turnkey, flagship marketing strategy designed to put advisors in front of a consistent, predictable stream of new clients. Advisors teach a 6 hour, two-day workshop to pre-retirees ages 50 to 67 at a college or university campus near their office. Advisors may mail up to 10,000 households within specific, locked-down territories. Because attendees pay a $49 tuition, they are invested in the process and eager to learn. When the class is over, attendees may arrange for a private, complimentary strategy session with the advisor. This workshop sets the table for life insurance, annuity and asset under management sales. Resources include a professional mailer, PowerPoint (with speaker’s notes), a two volume set of University Workbooks, and full access to a Power of Zero marketer who will assist with Road Maps and Before and After comparisons. Typical returns are between 25 and 35 households. BOOT CAMP REGISTRATION ONLINE VIDEO COURSE THE POWER OF ZERO DINNER WORKSHOP? Tap to Expand Tap to Collapse Dinner workshops are one-night events held at restaurants and are designed to complement the University Workshop Program. Advisors may mail up to 10,000 households within their assigned University Workshop territory. During the workshop the advisor presents the Power of Zero flagship presentation either by PowerPoint or whiteboard. Afterwards, attendees can opt-in to a complimentary strategy session at the advisor’s office. Resources include the Power of Zero PowerPoint (with speaker’s notes), and a professional mailer. Advisors have full access to Power of Zero marketers who will assist with Road Maps and Before and After comparisons. Typical returns are between 45 and 55 households. Participation in the University Workshop program is required. Exceptions must be approved by David McKnight. THE POWER OF ZERO CASE DESIGN? Tap to Expand Tap to Collapse For advisors who want help getting their existing clients into the 0% tax bracket, we can assist in the creation of Road Maps and Before and After comparisons through Wealthy and Wise. Our Power of Zero marketers begin by helping analyze the advisor’s existing clientele to identify Power of Zero prospects. After laying out a Power of Zero strategy for each client, marketers prepare the advisor to present the case both conceptually and mathematically. THE POWER OF ZERO CLIENT APPRECIATION EVENT? Tap to Expand Tap to Collapse David McKnight can give his flagship Power of Zero presentation at your next client appreciation event anywhere in the country at a cost of $5,000. For advisors who send sufficient life and annuity business through The Power of Zero Marketing Program?, this cost may be reimbursed. Advisors who do so may also utilize Power of Zero Case Design?. Minimum RSVP and proof of production is required. THE POWER OF ZERO MENTOR PROGRAM? Tap to Expand Tap to Collapse Advisors receive all the scripts, power phrases, techniques and strategies necessary to be successful in The Power of Zero Marketing Program?. Our weekly Power of Zero Webinar? includes: A new Power of Zero case study every week Marketing strategies and tips Unlimited Q&A with David McKnight And The Power of Zero Portal? includes: Video, audio and script of the Power of Zero flagship presentation Scripts to all three Power of Zero sales meetings A comprehensive list of objections and responses Access to the Power of Zero Learning Library?, and more! Advisors who utilize the University Workshop Program and The Power of Zero Dinner Workshop? can participate for free. For captive advisors who do not have access to these programs, they can enroll in The Power of Zero Mentor Program? at a cost of $245 per month for 12 months. MEET DAVID Tap to Expand Tap to Collapse David McKnight graduated from Brigham Young University with Honors in 1997. His popular retirement workshop “The Power of Zero” has been seen by thousands of Americans across the country. David’s “zero tax” paradigm has been featured in national magazines and is the basis of his #1 Amazon best-selling book The Power of Zero: How to Get to the 0% Tax Bracket and Transform Your Retirement from Acanthus Publishing. David has trained thousands of financial advisors on his strategies and currently mentors a group of elite advisors from across the country. David began his career in the financial services industry in 1997 and has since helped put hundreds of people on the road to the 0% tax bracket. David is very involved with his family, church and community. He currently resides in Grafton, Wisconsin with his wife Felice and their seven children. meet the staff Tap to Expand Tap to Collapse Greg Gillis - CASE DESIGN SPECIALIST Greg Gillis is a graduate of Hendrix College and is a Certified Financial Planner?. Prior to joining David McKnight & Company he worked for a retirement planning firm where he designed financial strategies for advisors and their clients across the country. Kenneth McFarland - CASE DESIGN SPECIALIST Kenneth McFarland graduated from the University of Utah in 2010 and later went on to earn a Masters in Business Administration. Before joining David McKnight & Company he was an account manager with Intermountain Health Care in Salt Lake City, UT. Taylor Evans - CASE DESIGN SPECIALIST Taylor Evans graduated from Dixie State University with a degree in Business and currently lives in Saukville, WI with his wife Toree and their daughter Emree. Spencer Jablonsk...